Fun and Humor on Marketing.

The marketing industry is evolving very fast today. Each day there is a new and more powerful technology that can connects us with each other, with ideas and with products. Through the social networks, smart phones, pads, portable computers, and all the information gadgets available now, we are constantly bombed by products, services and more technology. The competition between products is very dynamic now, and advertising have to adapt very fast in order to reach the customers through a very dense flock of information and products. Digital marketing is the new approach that marketers are taking, but still, behind all the technology, virtuality and evolution of advertising, the most important attribute behind great marketing haven't changed much. While the channels and velocities have changed, the essence that makes a good message, one that people will retain, is still the same. Several marketing experts agree that the true measure for great marketing is the emotive power. There is a clear link between the success of a brand and emotive power. Some scientists have declared that emotion, not rational thought, is the key for consumer behavior. The most accessible emotions between people are humor and fun. Marketing designers have always used them because of their great power of touching people emotionally.

Humor can use modern interlinking to put a product in the perfect position to be shared by people. A funny ad can be able to reach a very large audience through the amplified effect that social connectivity gives today. Laugh is the easiest way to reach people and it is also contagious. A funny ad is very prone to be passed from one person to the other. Through fun and entertainment, it is possible to keep people's attention. If the customers are enjoying it, the marketing experience will keep flowing nicely. A sensitive humor, can have the power of calming grievances and diffuse annoyances, helping to avoid potential detractors. Interconnection demands the ability of products to suit many different devices, sizes, and speeds. Modern marketing has to deal with keeping a brand's identity through the different media, like text messages and emails for example. Speed and personalization are very important now, and will become more relevant in the future. Humor and fun are universal, and so are more suitable to continue being an important part of marketing.